Selling Skills – How to Educate and Communicate

Selling Skills 

How to Educate and Communicate

Mary E. Schmidt, ABOC, CPO 

Course Description:

If patients have the confidence that you know your stuff—they are more likely to buy. And buy again. This course will help you increase your ability to explain products and services provided by your practice. It will also make your patients feel they are getting the best options that are customized just for them. And they’ll be right.


Learning Objective:

After completing this course, attendees will:

Increase their knowledge about products and services

Improve their ability to explain product and services 

Insure patients better understand their options

Have the ability to help patients make informed decisions

Focus on offering each patient customized choices that best meet their vision needs

Be more confident 


Needs Assessment:

All staff members willing to improve their patient communication techniques and increase practice profits.

Length of workshop: 2 hours

Audience: Paraoptometrics, Opticians, Managers

Approved CE:  ABO, AOA